Jeff Bezos won 2017 — and set Amazon up to dominate the next decade

Economics |

Let’s imagine, for a moment, a decade from now. The year is 2027.

By then, Amazon has become the largest online grocer in the United States — and it’s not even close.

In apparel, the e-commerce behemoth long ago surpassed Macy’s as the biggest retailer in the category, but now boasts multiple billion-dollar clothing brands of its own, too.

Amazon Alexa, the popular voice assistant, has overtaken Google as the most-used search engine — or voice engine, as they now say. It’s everywhere and powering the brains of everything.

And in the media world, Amazon has become the livestreaming partner of choice not only for the National Football League, but the National Basketball Association, too. (Adam Silver got his wish.)